Miqra

Starting the research process inside a store, I was tasked with buying an impulse “dollar item”—something in the range of $1-$5 that just caught my eye and I had to have. I found two macramé kits, each came in a single plastic bag for making one item each—a hanging basket and a carryall—with the cord spools and beads coming in separate smaller plastic bags. Included in the bag was also a cardstock sleeve with basic information of what was included and the logo of a craft company, so half the problem was giving the kit a brand for itself. Researching the history of macramé inspired the name MIQRA, from the Arabic word for it—miqramah. The process of macramé includes holding down a piece, or pieces, of cord and making a series of knots to make functional or decorative items and I wanted the new packaging to include functionality. The decorative aspect translates back to the graphic on the bellyband and booklet which is a depiction of a macramé knot.